Join date: Jun 20, 2022


Ad Exchange : It is the meeting point between digital supply and demand. This collects the advertising spaces of the SSPs and generates auctions that are sent to the DSPs that are in charge of automatically buying those spaces. SSP : The Sell Side Platform (SSP) are platforms that automate the phone number list commercial management of thousands of digital media. All this means that it will be the advertiser who will buy advertising in real time through bids known as Real Time Bidding , specialized platforms to offer impressions to the advertiser with the highest bid.



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